Tramarossa was founded in 1967 by Chemello Urban after studying tailoring he had the idea of working denim using the same tailoring disciplines. With this knowledge Tramarossa started to manufacturer sartorial denim, using selvedge denim. In 2003 Chemello brought his sons into the business, Roberto, Paolo and Luigi. Who already had experience in developing denim collections, they helped to create Sartoria Tramarossa these qualities have helped Sartoria Tramarossa today to be known as one of the highest quality Italian denims in the market today. Made in Veneto.  Tramarossa has innovated a way that each pair of jeans can be personalised by the wearer by adding their initials using metal letters.